I’m proud to be a member of the organising committee for Sir Bobby’s Breakthrough Auction & Ball, a unique charity event supporting the Sir Bobby Robson Foundation and Breakthrough Breast Cancer.
I designed the identity, branding, website, style guidelines and printed material such as invites and tickets for the event.
The identity needed to visually link the two benefiting charities together in a ‘celebration’, it combines the ribbon which is widely recognised in supporting Breakthrough Breast Cancer, together with a ‘Ball’ effect. It also has a scientific feeling, yet remains soft, friendly and celebratory.
Brand guidelines were created to ensure consistency of use across various media.
Large background image © EADT